Gothenburg, Sweden – September 1, 2020 – We are excited and proud to announce the launch of the new Hidroxa website.
Our primary mission is to share our expertise and knowledge about hyperhidrosis with those who are struggling to find the right treatment option.
In recent times we’ve seen a higher demand for our iontophoresis products. That is why we decided to refresh our brand identity in order to better reflect who we are.
As a dynamic, healthcare-oriented company, we felt it was the perfect time to modernize our visual identity.
After consideration, we have chosen a new modern logo with a key element of a sweat drop. The drop symbolizes the daily struggle against excessive sweating.
Along with announcing our new brand identity, we have revamped our company’s website.
While our name remains the same, our logo and website have changed significantly to better represent who Hidroxa is. We improved the way we help clients in their everyday struggles in order to regain their confidence.
The most important part of our work is customer care and getting valuable feedback from our clients.
Listening to their stories made us realize how hyperhidrosis has changed the quality of people’s lives. We understand how hard it is to find trustworthy sources about treatment options.
Therefore, we got the motivation to provide useful information and tips on improving the quality of life for hyperhidrosis patients.
The new website delivers more useful content in a modern, clean, and organized layout. It’s builded provide visitors with easy access to our company information.
The website is highlighting a cost-effective and natural solution to excessive sweating of the palms, feet, and underarms.
Building a Team of Experts around the Iontophoresis Machine
In addition to the new website launch and social media handles, we’ve decided to expand our team.
Our goal is to provide every client with relevant information and support they deserve practicing iontophoresis.
Hidroxa is a family-owned company.
The most important colleague of ours, and also a co-founder of the company is Dr. Sandra Eriksson Mirkovic. Sandra is a licensed physician with a special interest in hyperhidrosis.
Daily, Sandra works as a general practitioner. Sandra actively supports Hidroxa’s customer service by communicating with patients about maximizing the effectiveness of their treatments.
Jimmy Eriksson is a COO/Electrical engineer, and co-founder, and married to Sandra. Jimmy is responsible for the organizational processes in the company and also for quality assurance of our products.
Nikola Mirkovic, Sandra’s brother, and Hidroxa’s CEO is an expert in e-commerce. Nikola has a rich background from his own web agency ZenDev.
Thanks to Nikola’s digital efforts and skill Hidroxa’s products have helped a great number of people on a global scale.
We value your feedback
As stated above, we value the customer’s feedback about the lack of scientifically proven information and relevant content.
We have decided to expand our original team with a marketing team of young and ambitious individuals.
Primarily, we are motivated to engage with people suffering from hyperhidrosis through digital tools and social media.
With years of experience that our co-founder Dr. Sandra Eriksson Mirkovic has, we realized how hard the situation is.
From the beginning, we have learned that people suffering from hyperhidrosis are left to themselves to find information.
Unfortunately, this practice is still present.
Lack of interest from the health care system leads the patients to think there isn’t suitable treatment available.
Because of that, patients often give up getting help.
There are many different treatment options available, and one of our main goals is to provide useful information on hyperhidrosis.
We want to address patient concerns associated with this condition through communication with our physician Sandra and her team.
There is a solution to this situation, even though there isn’t a cure at the moment.
There are many possibilities available for the patient’s health to improve.
Moving forward with regular blog updates
Hyperhidrosis – excessive sweating is also known as a “silent handicap”. True to that statement – this condition isn’t getting enough spotlight.
Many healthcare systems aren’t investing resources in fighting against this condition.
It is one of the many reasons why patients lack opportunity and information about controlling their sweating.
The categories on the blog will cover multiple areas such as hand sweat, feet sweat, armpit sweat, life-quality impacts. The latest discoveries about hyperhidrosis will also be included.
Collaboration with well-known sweat clinics
In many countries worldwide, as well as in Sweden, iontophoresis is often a forgotten treatment method. It has the potential to help the masses.
It is crucial to spread the knowledge about it to the fullest extent.
Our team at Hidroxa is making big efforts to expand information to hospitals and other clinics about iontophoresis. We want to make this excellent treatment method available to as many people as possible.
Our company is actively working to upgrade the clinics specializing in treating hyperhidrosis with respect to various treatment options.
Treatments like MiraDry, injections can work well for the treatment of general and focal hyperhidrosis. Accordingly, we collaborated with the dermatology department at Oslo University hospital in Norway.
We have reached out to several clinics and hospitals in Sweden. Among others, we’re negotiating collaboration with Sahlgrenska university hospital in Gothenburg and Helsingborg hospital. Thus, we are looking forward to establishing a successful collaboration with them as well.
In the future, we are planning to expand our collaboration and reach out to more clinics in Sweden, and Scandinavia.
Our collaborations are an important part of guaranteeing the delivery of correct information to patients. Above all, it is important when they are reaching out to their health caretakers.
Hidroxa Medical AB started as a small, family-owned company from Gothenburg, Sweden. In 2015 the idea of bringing iontophoresis devices to Scandinavia was formed.
The possibilities of receiving treatment for one’s excessive sweating, hyperhidrosis are limited. We were aware that the problem with hyperhidrosis was common.
Several people around us suffer from hyperhidrosis and we had seen how hard it was for them to find help.
Some methods of treating hyperhidrosis require to be performed in clinics. Using an iontophoresis device is possible in the comfort of people’s own homes.
Customer service and digital marketing specialist motivated to spread awareness about hyperhidrosis and help patients in finding the right treatment.